Offshoring and Euphemisms

Interesting article in News.com about how offshore companies are using different words to describe offshoring.

Well, the article quotes Infosys using the term “Global Delivery Model” instead of “offshoring” as an instance of such euphimism. Infosys has been using the term for quite a while, well before offshoring became controversial. They started using it to differentiate, and it was a good attempt to own a good sound byte in customers’ mind. But I wouldn’t be surprised if people do resort to avoiding controversial phrases.

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