E-Newsletter Publishing

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Save Time, Effort, & Money By Publishing An E-newsletter

If you are the editor of a printed newsletter, you understand the inherent problems of publishing on a regular basis. Formatting, layout, and publication design can take days, not to mention the time it takes to create the content. Generally, printing and mailing costs are significant. After all of that work, the information contained in a printed publication is often out of date by the time the audience receives it. And often, measuring response to printed newsletters is challenging.

Electronic newsletters are an excellent complement or replacement for your printed newsletter. E-newsletters offering the following benefits:

• The ability to reach significant numbers of people at a low cost
• The ability to deliver time-critical information rapidly
• Lower production and distribution costs
• The ability to produce more targeted, relevant communications
• Content that is highly actionable such as:  URL links, spreadsheets, file attachments, forms, audio, video, etc.
• E-newsletters are easy to share.

kNEWS Simplifies E-Newsletter Publishing

kNEWS Professional is exceptionally useful for creating, formatting, delivering, and tracking rich content Web and e-mail newsletters.  Whether you want to deliver plain text e-mail newsletters, HTML e-mail newsletters, or Web newsletters, kNEWS includes the all tools you need to manage the process easily and efficiently. kNEWS also enables you to publish content as an RSS feed.

kNEWS was designed so that end-users, not just IT pros, can build professional online publications. And since it’s a native Lotus Notes and Domino application, kNEWS users and administrators will require minimal training and support.


Savings You Can Measure

If your business publishes any kind of printed newsletter, consider the savings you can realize using kNEWS. Assume a printed newsletter has the following characteristics:

Distribution		5,000 People
Publication		4-color, quarterly printed newsletter
Cost per issue (design, postage, production)		$1.75
Cost per quarter		$8,750 = 5,000 x $1.75
Cost per year		$30,000

Assume that you successfully transition 25% of your existing print subscribers to an e-newsletter.

E-newsletter Distribution		1,500 People
Publication		Quarterly e-newsletter
Cost per e-newsletter		$.02
Cost per quarter		$30
Cost for print newsletter to 3,500 people		$6,125 (3500 x $1.75)
Savings per quarter		$2,600 ($8750 - ($25 + $6,125))
Savings per year		$10,400

These numbers get even more appealing if you can transition 80% of your subscribers to your e-newsletter.

E-newsletter Distribution		4,000 People
Publication		Quarterly e-newsletter
Cost per e-newsletter		$.02
Cost per quarter		$80
Cost for print newsletter to 1,500 people		$1,750 (1000 x $1.75)
Savings per quarter		$6,920 = ($8750 - ($80 + $1,750))
Savings per year		$27,680

Also, because electronic newsletters are easy to share, it is very likely that your subscriber base will increase through a “pass-along” effect.  If 50% of your original 1,500 subscribers share the publication with a single colleague, you can reach an additional 750 people for almost no increase in cost.


Customer Success Story

One of our clients, Emerson Process Management - CSI, uses kNEWS to publish eight e-newsletters covering a variety of topics concerning machinery health management. In the process of transitioning their printed publication to a series of electronic newsletters, CSI was able to:

• Cut $50,000 from their annual marketing budget
• Eliminate 200 hours a year from newsletter production work

Read CSI’s story...


Does Your Newsletter A Long Time To Publish?

The time it takes to produce a quality printed newsletter can be significant and can make it difficult to deliver up-to-date communications.  The following workflow process describes how one of our clients produces a four-color, printed newsletter.




Each issue is 20 pages. The approximate cost to print and mail each newsletter is $1.30.  The production cycle is 3-4 weeks from the initial layout to final delivery of the finished publication.


kNEWS Will Save You Time

One of the primary benefits of incorporating an electronic newsletter into your marketing communications program is that you can deliver more timely, relevant communications.  The entire process, from content creation to delivery, can be managed by a single person in a matter of hours.

Once kNEWS is configured, and the e-newsletter Style Sheets are customized, you'll spend your time focusing on writing or gathering content.  The back-end processes of e-mail list management, e-mail and Web newsletter generation, and distribution are handled seamlessly by the application.

A key benefit is that end-users, with no specialized training in HTML, can produce professional e-mail and Web publications. Here is the process for creating electronic newsletters in kNEWS:




From start to finish, the kNEWS production process is efficient, quick, and easy to manage.


Permission-based Marketing

kNEWS incorporates a double opt-in subscription process considered an industry best practice for e-mail marketing and e-newsletter publishing. This helps your business avoid sending “spam” or unsolicited commercial e-mail (UCE). Permission-based marketing campaigns also generate consistently higher response rates.

kNEWS consolidates subscriber information in a single database simplifying e-mail list management. A configurable web-based subscription form (example) enables your company to automatically build multiple e-mail list groups directly from your website.


Professional Service & Support

Maarga offers personalized, responsive service, and a variety of training & support programs. We have extensive experience with electronic communications, e-mail marketing, and web publishing. You can reach us easily and we will work to solve your problems and provide useful advice.


Who Will kNEWS Help?

kNEWS is best used by businesses who have a Lotus Notes and Domino R5 or 6 infrastructure.  kNEWS is especially useful for the following departments:

• Marketing and corporate communications
• Human resources
• Channel marketing and partner support
• Sales
• Technical support
• Help desk
• Public and investor relations
• Any division publishing a printed newsletter.

Pricing

Click here for pricing information.


Learn More About kNEWS

To see firsthand how kNEWS and electronic newsletters, can help your business connect with partners, prospects, clients, and employees, you can:

• View these application screenshots.
• Schedule an online webinar: it takes about 10 minutes and we’ll show you how quickly and easily you can build captivating e-mail and Web publications. Call us at: +1-732-917-4204.
• Download a FREE evaluation copy of kNEWS.

We look forward to working with you!