RSS Notification

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Publish Corporate Content as RSS Feeds

With kNEWS Professional, you can publish electronic content as RSS feeds. RSS ("Rich Site Summary" or "Really Simple Syndication") is a powerful, spam-free way to share information, news, and updates via the Internet.

RSS doesn’t use e-mail as a delivery mechanism and it’s 100% permission-based. Often referred to as a "pull" technology, RSS offere your organization a powerful means to reach its stakeholders. RSS is the syndication method widely used to distribute weblog content.


What Is RSS?

RSS is a protocol (an application of XML) that provides an open method of syndicating and aggregating Web content. Using RSS files, you can create a data feed that supplies headlines, summaries, and URL links to article content.

Using an RSS reader or aggregator, your audience can subscribe to RSS feeds from your website and hundreds of others. The RSS feedreader automatically fetches updated headlines when they become available. RSS eliminates the need for users to visit multiple websites or online resources to gather new information.


Benefits Of Publishing RSS Content

The benefits of publishing kNEWS content as RSS include:

• RSS is inherently permission-based; users control the flow of content
• RSS bypasses e-mail filters and blacklists improving deliverability of your communications
• RSS doesn’t compete with e-mail, offering a better chance that your content gets read.

RSS benefits users by:

• Automatically retrieving updated information from multiple websites and online resources
• Reducing e-mail clutter and spam
• Not propagating viruses and other e-mail bugs
• Eliminating the need to provide an e-mail address to receive information.

Industries Using RSS

While RSS has been in use since 1999 (Netscape and UserLand originally developed the technology), it is being used more and more by organizations in the following industries:

• Government
• Publishing
• Media
• High-tech

Some examples of organizations using RSS:

• Utah State Legislature: publishes a general interest news feed
• Government of Canada: offers 35 RSS channels from more than 40 contributing organizations - national news, regional news, travelers, veterans, business, etc.
• Christian Science Monitor: CSM syndicates all its news content via RSS feeds.
• Sun Microsystems Developer Network: Sun publishes four RSS feeds covering Java, wireless, Solaris, and Sun One technologies.
• RSS in Government: describes practical applications of RSS in the government sector.

Learn More About kNEWS

To see firsthand how easy it is to publish corporate content as RSS, you can:

• Download a FREE evaluation copy of kNEWS Professional.
• Call us at: +1-732-917-4204 and schedule an online Web demonstration of kNEWS Professional.

We look forward to working with you!


RSS Resources

RSS Tutorial for Content Publishers and Webmasters, by Mark Nottingham
http://www.mnot.net/rss/tutorial/

RSS - A Primer for Publishers and Content Providers
http://www.eevl.ac.uk/rss_primer/

RSS Workshop. Publish and Syndicate Your News to the Web, by the Utah Government Information Locator Services (GLIS).
http://rssgov.com/rssworkshop.html