kNEWS is successfully helping government and commercial enterprises cost-effectively publish the following types of e-communications:
- RSS notifications and alerts
- Employee and retiree e-newsletters
- Client and prospect e-newsletters
- Partner, dealer, and franchisee e-newsletter.
The Business Case for kNEWS
E-communications–i.e. alerts, notifications, e-newsletters–are an efficient, affordable, and direct way for any organization to connect with its stakeholders. E-communications can help:
- Improve employee productivity
- Attract new clients
- Earn more business from existing clients
- Reduce marketing and communications costs
- Increase channel sales
- Establish direct relationships with stakeholders.
Why E-newsletters Work
E-newsletters enable a business to communicate valuable information on a regular basis. Significantly different from a brochure or other marketing piece, e-newsletters serve to educate, inform, and entertain. E-newsletters can be a key element in building relationships and trust because they make it possible for an organization to connect with its audience repeatedly and in a useful manner.
What’s Difficult About E-newsletters?
Publishing an e-newsletter is essentially a systems problem. Yes, you have an e-mail client, a Web editor, and a contact database that you could use to publish an e-newsletter. But it’s going to take you a lot of time and effort if the tools you have aren’t integrated.
The publishing process will be cumbersome, prone to error and will tend to breakdown as the size of your e-mail lists grow, you publish multiple e-newsletters, or you increase the frequency of your online publications.
Each step in the e-newsletter publishing process, by itself, isn’t very difficult. Put them all together, however, and you will save time, be more productive, and produce a higher quality publication by using an electronic communications system.
A Systems Approach To E-newsletter Publishing
kNEWS seamlessly handles all the steps required to create, deliver, and track e-mail and Web newsletters. kNEWS has configurable security and workflow so that you can adapt the application to the rules and procedures within your organization. kNEWS is easy for business users to manage and requires limited support from IT.
Start An E-Newsletter Today
To help you incorporate an e-newsletter into your company’s marketing and communications programs, we offer the following:
- kNEWS Professional: A complete subscription management and e-publishing system for IBM Lotus Notes and Domino users
- kNEWS Service: a hosted, managed e-newsletter service.
For individual assistance with your e-newsletter program, please call us toll free at: +1 +1-732-917-4204.