A list of organizations and businesses using kNEWS Professional, kNEWS ListBuilder, and Mail Bounce Assistant:
Government
- Alberta Agriculture – offers external e-newsletters with agricultural marketing tips and organizational updates
- City & County of San Francisco – to offer an electronic publication from the Mayor’s Office
- City of Chandler, Arizona – sends e-mail notifications about road maintenance and ongoing construction projects
- City of Richardson, Texas – the Eisemann Center uses kNEWS for e-mail marketing campaigns
- City of St. Johns – publish e-newsletters with road closures and snow reports
- Regional Municipality of Waterloo, Canada – uses ListBuilder to build and manage e-mail list groups for its transit department
- US Bankruptcy Court – District of Maryland – uses MBA to manage e-mail bounces from its Case Management/Electronic Case Filing (CM/ECF) system
- US Bankruptcy Court – Northern District of New York - uses MBA to manage e-mail bounces
- US District Court – District of Arizona – publishes several e-newsletters covering new court opinions, general orders, local rule updates, announcements, and software support information
- US District Court – District of Colorado - uses MBA to manage e-mail bounces
- US District Court – Northern District of Oklahoma – uses MBA to manage e-mail bounces
- US District Court – Southern District of Mississippi – uses MBA to manage e-mail bounces
- Westinghouse Savannah River Company – publishes an internal employee bulletin for 12,000 employees.
Hi-Tech
- Imaging Business Machines, LLC – publishes a client e-newsletter
- Honda R&D Americas, Inc. – publishes a weekly internal employee e-newsletter
- Protocom Development Systems – publishes a client bulletin.
Education
- Northeast Wisconsin Technical College – publishes several employee e-newsletters
- Indian Hill School District – publishes five e-newsletters for its district and member schools
- Near North School District – manages multiple e-mail list groups for its district and member schools.
Manufacturing
- Greif, Inc. – publishes an internal employee newsletter for 5,000 plus employees and retirees
- Hercules, Inc. – manages multiple opt-in e-mail list groups for its 5,000 global employees.
Retail
- Denny’s Corporation – publishes several e-newsletters for employees, field staff, and franchisees.
Healthcare
- SUNY Downstate Medical Center – publish employee and alumni e-newsletters
- Gundersen Lutheran Medical Center – publishes a series of corporate e-newsletters
- Biogen Idec – publishes an internal employee e-newsletter.
Utilities & Energy
- Yorkshire Water Services Ltd. – to publish an electronic bulletin listing properties for sale
- PETRONAS – Malaysia’s national petroleum corporation publishes internal bulletins and alerts
- Florida Power & Light Company – publishes internal employee bulletins and alerts.
Customer Success Stories
Emerson Process Management-CSI
Industry: Reliability Maintenance Hardware & Software
Emerson Process Management-CSI uses kNEWS for client and prospect e-newsletters. The company sells sophisticated test and measuring products and related services.
CSI transitioned its quarterly print newsletter (circulation of 30,000+), to a series of monthly e-newsletters covering eight industry related topics. In the process, they cut $50,000 from their annual marketing budget.
Their electronic newsletter campaign has helped position the company as a “marketplace educator.” Engineers and product managers deliver a steady stream of useful information that enables customers to operate more effectively, save money, and get optimal use of their capital equipment investments. With each issue, they receive comments, questions, and feedback from existing customers as well as a stream of qualified leads.
Their e-newsletters have become a valuable repository of information for solving problems, answering questions, and demonstrating the company’s expertise.
CSI’s E-Newsletters
Click the link above to see examples of CSI’s electronic newsletters.
Case Study
Download the IBM Lotus Customer Success Story about CSI’s use of kNEWS.
U.S. Olympic Committee – Sports Science & Coaching Division
Industry: Nonprofit
The United States Olympic Committee (USOC) Coaching Division is using kNEWS to increase the reach of its popular USOC Coach Magazine (print). The USOC Coach E-Magazine offers articles, topics, and best practices to help its partners–coaches, athletes, administrators, and National Governing Bodies (NGBs)–in different sports, improve their knowledge and skills.
Since the USOC Coach Magazine is strictly an educational service, the USOC had no way to increase distribution without incurring additional cost. The 20 page color magazine is mailed to a subscriber base of 6,000 people every quarter at a cost of approximately $7,000.
Using kNEWS, the USOC can now reach a significantly larger audience across the U.S. and the world. Since kNEWS was implemented, the Coaching Division has registered more than 4000 subscribers, and that subscriber base continues to grow.
USOC Coach E-Magazine
Click on the link above to see examples of the USOC Coach E-Magazine.