RSS Notification

Publish Corporate Content as RSS Feeds

With kNEWS Professional, you can publish electronic content as RSS feeds. RSS (“Rich Site Summary” or “Really Simple Syndication”) is a powerful, spam-free way to share information, news, and updates via the Internet.

RSS doesn’t use e-mail as a delivery mechanism and it’s 100% permission-based. Often referred to as a “pull” technology, RSS offere your organization a powerful means to reach its stakeholders. RSS is the syndication method widely used to distribute weblog content.

What Is RSS?

RSS is a protocol (an application of XML) that provides an open method of syndicating and aggregating Web content. Using RSS files, you can create a data feed that supplies headlines, summaries, and URL links to article content.

Using an RSS reader or aggregator, your audience can subscribe to RSS feeds from your website and hundreds of others. The RSS feedreader automatically fetches updated headlines when they become available. RSS eliminates the need for users to visit multiple websites or online resources to gather new information.

Benefits Of Publishing RSS Content

The benefits of publishing kNEWS content as RSS include:

  • RSS is inherently permission-based; users control the flow of content
  • RSS bypasses e-mail filters and blacklists improving deliverability of your communications
  • RSS doesn’t compete with e-mail, offering a better chance that your content gets read.

RSS benefits users by:

  • Automatically retrieving updated information from multiple websites and online resources
  • Reducing e-mail clutter and spam
  • Not propagating viruses and other e-mail bugs
  • Eliminating the need to provide an e-mail address to receive information.

Industries Using RSS
While RSS has been in use since 1999 (Netscape and UserLand originally developed the technology), it is being used more and more by organizations in the following industries:

  • Government
  • Publishing
  • Media
  • High-tech

Some examples of organizations using RSS:

Learn More About kNEWS

To see firsthand how easy it is to publish corporate content as RSS, you can:

We look forward to working with you!
RSS Resources
RSS Tutorial for Content Publishers and Webmasters, by Mark Nottingham
http://www.mnot.net/rss/tutorial/

RSS – A Primer for Publishers and Content Providers
http://www.eevl.ac.uk/rss_primer/

RSS Workshop. Publish and Syndicate Your News to the Web, by the Utah Government Information Locator Services (GLIS).
http://rssgov.com/rssworkshop.html