Simply subscribing to Salesforce and assigning licenses to a few users will not be enough to truly transform your business. To realize success using the Salesforce CRM, organizations must look at the bigger picture if they want to drive internal adoption rates and see measurable results from using this innovative, cloud-based platform.
To start, companies must define their business objectives, build consensus across your organization and establish a strong understanding of theirneeds. What information do your sales and customer service teamsneed to be more effective? How do you currently collaborate and where could collaboration bring a new level of insight into meeting your customer’s needs? How does your organization currentlytrack important metrics that drive your sales organization? Have you considered how mobile solutions will play a role in your success when creating this plan? These are just some of the questions you should address to help you maximize your investment in the Salesforce Platform.